Strategy of international Business Assignment Example | Topics and Well Written Essays - 4500 words

Strategy of international Business - Assignment ExampleThe demand drivers for ABC could be the expansion in technology, coarses economic growth and the rising levels of disposable income. An environmental analysis of the company has been carried out as it will help in emphasizing the opportunities as well as recognizing the threats from which the company can get harm. International cultural diversity at ABC is explained. It focuses on the fact that the company welcomes ideas and opinion of their employees to hold back that they represent the international marketplace. They believe that having a diverse staff is crucial to their business. The control process and communication system of the company is in like manner taken into consideration. Among the calibration and adaption approach, standardization approach has been suggested for the company because the standardization method influences the economies of scale which facilitates in lowering the cost. ABC, through their shows satis fies the various needs of audience, which is one of the characteristics of standardization approach. One of the of import reasons for the adoption of standardization approach is that ABC does not need to differentiate its service or products from its peers as the company is already offering high rated shows on its channel. The marketing mix of the company is also taken into consideration. A market development strategy is suggested for ABC because all shows are already famous and love by the existing customers and it can expand its business by tapping the new customers. The company could adopt several promotion strategies to make new customers aware of their shows. It has been also recommended that ABC should adopt licensing entry strategy because it will result in the augmentation of their revenue.International business includes entire commercial transactions such as governmental and private sales, transportations, logistics and investments that happen between different nations, co untries and regions